10 Successful Solo Startup Founders
There is a continuing debate in the entrepreneurship community about whether a single founder can start a successful company. The most common arguments against flying solo include:
- It’s harder to get funding
- Starting a company is an emotional roller-coaster which becomes much easier when you have someone to share the experiences with
- There is an overwhelming amount of work to be done
All of these are great reasons why it’s harder to start a company by yourself then with a partner. But harder doesn’t mean impossible – in fact, there are far more companies started by single founders than I could list here. But let’s look at ten of them, to appreciate the breadth and diversity of what a solo founder can accomplish.
Giacomo ‘Peldi’ Guilizzoni
Peldi took the startup world by surprise in 2008 when his company, Balsamiq Studios, became profitable exactly three weeks after launching, and he blogged the details of his financial state for the world to see. He quickly skyrocketed to internet celebrity, and popped up in podcasts and interviews across the web.
Peldi has grown the company to 11 people in 4 years, and if the company pictures on his website are any indication, he’s having a blast. His seems to be the best kind of lifestyle business: passionate customers, industry respect, comfortable growth.
Jane Wurwand
Wurwand founded Dermalogica in 1986 to offer consumers a product based on skin health, rather than beauty. Consumers responded: the product line is wildly popular. Dermalogica now pulls in more than $200 million in sales from 51 countries across the globe (source), and lays claim to being the leading professional skin care brand.
Jason Cohen
Cohen bootstrapped Smart Bear Software to over a million dollars in annual revenue before making a profitable exit. Along the way, he penned a popular blog where he continues to write on startup issues.
After selling Smart Bear Cohen launched a new startup, WP Engine, this time making it a joint effort.
Jeff Bezos
Bezos hardly needs an introduction – he is, after all, the founder of Amazon.com, the world’s largest online retailer.
Bezos left his cushy Wall Street job to, as he’s described, stake a claim in the Internet gold rush. Amazon.com went IPO 1997 and has done very well since then:
Dinnis ‘Chip’ Wilson
Wilson founded Lululemon Athletica in 1998 because he was frustrated with the cotton clothing available for his yoga practice. He brought his expertise in technical athletic fabrics to bear on the problem, and the apparel that he produced soon become coveted across the nation.
Wilson exited Lululemon in 2005 when he sold his shares in the company. He ranks as the 9th wealthiest Canadian and 401st in the world with an estimated net worth of 2.9 billion.
Sam Walton
Walton is best known for founding Wal-Mart. He bootstrapped his company with money saved from his time in the Army and by raising money from his father-in-law. He is also renowned for his pioneering efforts in retail, and is included in Time’s list of the 100 most influential people of the 20th century and has received The Presidential Medal of Freedom.
Forbes ranked Walton as the richest man in the United States from 1982 to 1988. His legacy continues long after his death, as Walmart continues to do very well.
Teresa Vidger
Vidget founded Temporary Housing Directory in 2001 to help people who had been displaced from their homes due to an insurance claim or corporate relocation find temporary housing.
Vidget launched the company so she could tone down her hectic schedule and spend more time with her son. Yet she has grown the company to 38 employees and $31 million in revenue (2009).
George W. Jenkins
Jenkins founded Publix Super Markets in the midst of the Great Depression. He raised $1,200 from friends as seed money, and ten years later expanded to build Florida’s first supermarket. The “food palace” featured a paved parking lot, an automatic door opener at the entrance, and air conditioning.
As of 2011, Publix held over a thousand stores and, 151,500 employees and sales of $27 billion.
Pierre Omidyar
Omidyar is the founder of eBay. The service started in 1995, and made its public offering in 1998. According to Forbes, Omidyar is worth $8.2 billion as of September 2012, making him the 141st richest person in the world and the 42nd richest United States resident.
Fred Smith
Smith wrote a paper for a Yale economics class outlining overnight delivery service in a computer information age. It’s rumored that he received a C – but the paper became the basis for FedEx. Utilizing an inheritance and VC backing, Smith founded Federal Express in 1973.
FedEx’s 2012 revenue exceeded 42 billion dollars, and it had 290,000 employees.
There you have it – ten successful solo startup founders. Some were breathtakingly profitable. Some changed the course of their industries. Some spend more time with their families than they did prior to starting their companies. But, in summary, they all proved that solo founders can start successful companies.
Addendum: Readers have suggested the following additions to the list:
Gabriel Weinberg
Weinberg and a cofounder bootstrapped The Names Database in 2002, selling it for $10 million in 2006. He is currently the solo founder of Duck Duck Go, an Internet search engine, and an angel investor.
Sara Blakely
Blakely bootstrapped Spanx with $5,000 of her savings in 2000. Spanx is now valued at more than $1 billion, and Blakely is the world’s youngest self-made female billionaire.
Markus Frind
Markus is the sole founder of Plentyoffish.com, an online dating site. He created the website as an exercise to improve his ASP.NET skills in 2003, and it grew quickly.
He ran the company independently until 2007, when he began hiring employees. It’s estimated revenue in 2008 was $10 million.
Gurbaksh Chahal
Chahal dropped out of high school at 16, in 1998, to work full time on his startup ClickAgents. Two years later he sold the company for $40 million. In 2004 Chahal formed BlueLithium, which he sold in 2007 for $300 million. He is currently working on his third startup, RadiumOne, which is valued at $500 million as of March 2nd, 2012 (as reported on Wikipedia).



How long did did it take them in average to get profitable? Did they have investment? How old where they?
I think I should read some biographies.
I reckon Gabriel Weinberg deserves a mention as well.
i think that’s Guilizzoni. It’s certainly not what you wrote.
Thanks for pointing that out – Corrected.
Sara Blakely missing from this list.
thank you for your article.
p.s. Peldi surname is Guilizzoni not Guilizzonini
http://www.linkedin.com/in/peldi
Thanks for pointing that out – Corrected.
PlentyOfFish is the best example I’ve seen of a very successful solo founder in a software-driven business. He wrote all the initial code himself. And by successful, I mean “makes up to $10 million a year on Google ads working only two hours a day.” He handled the website’s servers by himself until it reached a very large size. It’s still the best example of a single programmer scaling a website using scale up versus scale out principles:
http://highscalability.com/plentyoffish-architecture
It is inspiring.
Gurbaksh Chahal is worth mentioning, as a solo entreprenuer he had made $10 million before 18, still went on to sell another company after that at 25, and now is on his 3rd.
It’s still very hard now, but its a bit easier to launch something on your own today than it was say 10-15 years ago. From a programming perspective, all kinds of web-frameworks shorten development time significantly. You have more options to outsource tasks to various services as well. I think social media is the final link in that chain in that you have the ability to reach out directly to fans. And guess what, between the dozens companies listed at http://www.buytwitterfollowersreviews.com you can outsource that as well. It’s still much easier to create a new company with more than 1 person because it helps in terms of motivation for getting stuff done and gives you ideas and the ability to spread work around. That definitely helps. But its hard not to admire one-man dynamos that can do a lot on their own, absolutely.
I think i have the power to be a solo entrepreneur, but with a team is more easy. The problem is found the perfect team…
Best
Fernando
http://fernandomoreira.me
Interesting and inspiring article… These people has realy prove that’s possible for anyone with the right idea to make money running their own business. My mentor always tell me that for a business to be successful you need the right idea and the money would follow…. Thanks
For a solo entrepreneur it’s refreshing to see this list, thank you!
Having started a digital business using my savings last year without any coding skills I’ve invested a lot in my team and creating the right partnerships to help us deliver results.
I agree with the comments about teamwork – I’ve got an awesome team – and as someone who processes/learns by talking that’s been invaluable. For me the biggest challenge is not being able to move as quickly as I’d like to given I still have to work in my other business to continue funding this one…. speed is something that having a partner would definitely improve for me.
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